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From the moment hair is exposed to color, it changes. It becomes more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain color vibrancy... and Pureology is here to protect and help restore what color-treated hair needs most!
Our concentrated ZeroSulfate® shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping color.
Since our formulas are so concentrated you only need to use a quarter-size amount! That means 70+ shampoos from one bottle – so much to love!
Our exclusive AntiFade Complex® contains antioxidants and full spectrum UVA/UVB sunscreens to protect color vibrancy unlike anything else.
Our 100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.
Our dual benefit formulas not only provide color protection, they’re formulated to provide whatever else the hair needs — moisture, volume, strength, smoothness — for customized care without sacrifice.
Each system has a unique aromatherapy fragrance that surrounds and soothes the senses. You’ll be back for more.